TIME TO DECOMPRESS:
Rest & relax even as Q4 approaches
It’s especially important to apply your learnings ahead of the biggest selling period of the year. Put these best practices to use right now, so you have the proper resources way ahead of the Q4 holidays.
Encourage your clients to decide who their stakeholders will be sooner rather than later, so your team is properly allocated and working on holiday campaigns by the end of Q2. Give them enough advance notice to consider the most important time of the year, without the additional holiday stress.
The checklist below is a good starting point. During your next status meeting, ask your clients these questions:
Questions for Q4 Checklist:
- What holidays are you promoting?
- What are your goals?
- What’s your spend?
- What channels will you use?
- What channels do you want to test?
- What types of content work best for those channels? For example, will you need video content to use on TikTok?
- How are you monitoring data?
- How do you plan to measure your success?
- Are remarketing and retargeting plans part of the Q4 strategy?
Black Friday, Cyber Week, and Christmas are key moments for your campaigns to shine, but don’t let the busy period overwhelm you. Start instituting best practices early, so that you have plenty of relevant insights to apply to Q4 campaigns.