PREPARE FOR DESCENT:
How digital marketers are handling eCommerce growth
Even during a time of economic uncertainty, eCommerce continues to grow.
So, digital marketers can’t slow down. More retailers, agencies, and brands are using feed management platforms to assist with their eCommerce campaigns—especially verticals who move large quantities of stock, seasonal stock, or both.
THE BIG FISH
The top 3 channels on Channable:
GOOGLE SHOPPING FEED
THE WATER'S WARM:
How digital marketers are using Channable
Our data shows that more digital marketers are using a feed management platform to diversify their channels and process increasingly high numbers of orders.
Average number of channels for Channable clients.
of our clients have one active export feed.
of clients use Channable for a combination of dynamic search ad campaigns, export feeds, and marketplace channels.
Average number of order connections
In 2022, the highest number of orders processed for one client via Channable was almost 472,000.
That’s over 39,000 orders synced directly to their eCommerce platform every month!
By using Channable’s PPC tool to direct audiences to well-chosen landing pages, increase ad relevance, and create more high-quality keywords, customers improved their quality scores.
Average improvement in Facebook Quality Ranking once our customers start using Channable
Median feed Quality Score measuring Facebook over the course of a year with Channable
- 10.5% Average improvement in Facebook Quality Ranking once our customers start using Channable
- 98% Median feed Quality Score measuring Facebook over the course of a year with Channable
CAST A NET:
How marketers use social commerce
According to our numbers, Meta is still the king for marketers and retailers,
but they are pushing to adopt newer platforms like TikTok to account for the preferences of Gen Z and millennial consumers.
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